Over the last four or five years, branded content has been my specialty. I love to team with brands to tell meaningful compelling multi-media stories. Good content comes from truth, passion and the ability to tell a story.
A visual story that follows a young photographer's day as he runs around NYC shooting photos. To bring the user into this story, the hero image has the users engage with a camera shutter to start the experience. This action makes the user feel committed to the story, as is they have an impact on how the story progresses. Photos within this story have a fun panning effect to bring the user right into the action of the photos.
By using multi-media we can tell the alternative side stories - using audio to engage with the photographer's family and friends, using the photographer's pentagram to show his past - this allows the reader to take alternative routes while digesting this story. Using snackable content keeps the story fresh.
The program explores the inner workings of the airline carrier Delta. Using video, infographics and interviews with four Delta employees, this post examines how the company orchestrates a mix of advanced technology and service to make travel a simpler part of daily life.
This program was supported with multiple print components, and a home page takeover on nytime.com.
Shell partnered with T Brand Studio for an in-depth look at four young companies that are changing the way we think about energy. This post featured a reported narrative, multiple infographics — one of which shows kerosene consumption, compared to LED light — as well as original video.
As users move through this piece, their energy usage is being tacked and compared to the substitutable energy and energy in 3rd world countries. This type of impact leaves the user with an a'ha moment, creating a very impactful experience.
T Brand Studio and GE partnered to create a multi-faceted content suite that features our first-ever Virtual Reality film. Combined with a Paid Post, original reporting, illustration, animation and interactive elements, the experience shows how nature inspires GE's digital industrial technology.