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Product Design

Seeing a need within the world drives the need for products. While working in the world of publishing I found many holes in our market and sought out to create solution - from creating new responsive custom ad units to looking at how a user audience wants to engage with branded activations on the go.

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The Washington Post

Post Cards

In the general world of publishing and branded content the average ad unit uses duplicative content for which it is promoting. The idea behind the post card ad unit it to bring new and original content to the front pages of The Washington Post - allowing users to engage with non duplicative content before entering the experience.

 

This ad unit uses tracking technology to know what kind of content each user is more likely to interact with. If you prefer video content over an image carousel - you will be served the video ad unit. Users that prefer infographics over video will be served the animated image unit. This works similar to the Amazon content suggestion technology.

 

See a sample of the document below

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Millennial driven product

The Pocket Guide

The pocket guide is an interactive execution designed to match need of snackable mobile first content for millennial driven publishers to sell to brands.

By matching a decision tree with a Tinder like swipe functionality, the Pocket Guide will ask users a series of one-off questions, prompting them to either swipe left if it’s irrelevant to them or right if it’s relevant.

See a sample of the document below

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AR / VR

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AR / VR

Product Design

AR / VR