Below are loose ends to projects I've worked on at different agencies, side work as freelance and personal work. Small examples of branding, print, animation and campaign work.
Making an impact
I like to work with ideas that seem very common, yet not realized. Design should allow the viewer to discover and make connections. The viewer has a fun sense of reward, unlike a straight forward design.
I like to create something fun, revealing and interactive. I feel the ideas and concepts behind the design, are something quite obvious, almost so obvious that one might almost look right past it.
It is the sense of play and discovery of the concept by the viewer that generally puts a smile on their face, and to me that makes the design a success.